Girl Lux offers underwear and sportswear that is stylish, made of quality material, and age appropriate. We celebrate girls becoming young women and aim to make that transition easier with products that are comfortable to wear and provide peace of mind. Our brand is to always be a reminder to love who you are, explore your own uniqueness and see all of your beauty. Always remember to Shine. Bright.
Our Mission & Values
Girl Lux is more than just an apparel company for girls. Our mission is to offer underwear and sportswear that is high quality, multi-functional, and age appropriate for the modern tween. We are a 100% woman-owned and woman-run company. We want to empower tweens and teens by providing apparel that can be worn comfortably no matter a girl's shape, size, or skin tone color. Our corporate values at Girl Lux are built on four pillars:
Safety – We promise that you will never see photos of our underwear modeled on girls. Girl Lux is a business with the goal of selling bras and panties but we believe we can successfully do this without making our website a haven for other ill intentions. Safety of our customers is paramount to us. Our Girl Lux parties are designed to provide a comfortable and safe place for girls and their caretakers to browse through our products and try them on in the privacy and security of a woman's home.
Quality – We only sell products that are made of high quality and environmentally-friendly materials. All of our products are 100% machine washable. We strive to find the softest and most comfortable fabrics that are functional and beautiful to wear.
Innovation – Our passion for making products goes beyond offering underwear and sportswear that provide just “support.” We design products that are less visible under clothing by offering five shades of matching skin tone colors and manufacture most of our products using soft, seamless fabric. We strive to always find ways to help make the transition from girlhood to young womanhood an easier and more celebrated experience.
Unity – Because what unites us - being girls and women - outshines our differences, we strive to work together with respect and trust. Our custom Girl Lux sizing chart ensures all girls − no matter size or shape − can find a product that fits and feels comfortable. Most of our products come in sizes that range from size 1 to size 6 to guarantee that no customer will ever shop for a Girl Lux product labeled “XL” and no one will have to visit a separate section of our website designated for larger sizes. We are committed to embracing and celebrating beauty in every shape, size and color.
The Girl Lux promise is that you will never see photos of our underwear modeled or pictured on underage and young girls. The SAFETY of our customers is paramount to us. Our Girl Lux parties were designed to provide a comfortable and safe place for girls and their friends to try on our products in the privacy and security of a woman's home. We want to honor that promise in everything we do including the advertising and marketing of our company.